Logotype
A strong identity will increase awareness of the UNAIDS brand and help continue to build trust and loyalty, building valuable brand equity. Use the following guidelines when using the UNAIDS logotype.

Exclusion Zone
The UNAIDS identity requires space around it in order to maximize its presence. A protective exclusion zone prevents encroachment of any graphic elements from interfacing with the integrity of the mark.

Placement
The logo can be placed in a designator position (upper right) or a closure position (lower right).

Violations
The identity is an integrated unit. Elements of the logotype should not be separated or altered in any way. Never use the logo typography without the logo mark. Do not stretch or distort the logotype in any way. Do not flip the logotype. Do not crop the logotype. Do not flop the logotype. Do not rotate the logotype, except at 90° reading from bottom to top.