Brand Guidelines
Through consistent and clear communication, we can build brand recognition, form a connection with our audience, deliver our message and achieve our goals.

The guidelines documented here describe how to uphold the values and appearance of the UNAIDS identity. These guidelines demonstrate a consistent and commited approach based upon an intelligent and efficient style of visual communication.

The purpose is to unify the organization with a set of guiding visual principles that reinforce our brand characteristics and objectives.

Brand Characteristics
The words that describe the characterics of the UNAIDS organization are courageous, optimistic, expert and collaborative.