Colour
Colour provides a basis for a consistent visual language, aiding in brand recognition.

A primary palette has been selected that reinforces the brand characteristics and objectives of the UNAIDS organization.

Words associated with the combination of the chosen colours are vibrant, provocative and cerebral. (Source: Colorist: A Practical Handbook for Personal and Professional Use, Shigenobu Kobayashi, 1998).

These colours confirm and build on the history of the UNAIDS organization by reflecting values of quality, reliability and integrity.

Primary Colour Palette